Description
In today’s competitive landscape, customer experience (CX) has become a crucial element for the success of businesses across various industries, including the Life Science. Life Science companies play a critical role in improving patient outcomes and enhancing the overall healthcare experience. By prioritizing CX, these companies can develop solutions that address patient pain points, streamline processes, and promote better patient engagement.
The Life Science industry is experiencing rapid changes, driven by technological advancements, evolving patient expectations, and the increasing influence of digital platforms. To stay ahead in this dynamic environment, pharmaceutical companies need to prioritize CX as a key differentiator. By focusing on customer-centric strategies, companies can better understand patient needs, deliver personalized experiences, and build long-term relationships.
The 4th Annual CX Management for Life Science Conference serves as a platform for networking and collaboration, allowing attendees to connect with professionals from the industry. By engaging in meaningful conversations, sharing experiences, and exchanging ideas, participants can expand their professional network, establish partnerships, and explore innovative approaches to enhance CX in their organizations.
Who should attend?
Members of board, C-level, Senior/Global Vice Presidents, Directors, Heads of departments from the pharmaceutical industry, medical devices and biotech companies involved in:
- Customer Experience
- Customer Strategy
- Customer Engagement
- Customer Interaction
- Voice of Customer
- Patient Engagement
- Patient Experience
- Patient Relations
- Multi-channel Management
- Marketing
- Digital Marketing
- Customer Service
- Market Access Management
- Customer Excellence
- Customer Relationship
- Commercial Excellence
- Management Patient Value
- Customer/Patient
- Communications
- Omni-channel Management
- Commerical Operations
- Digital Engagement
- Digital
- Sales
Key Points:
- What makes great CX in Life Science?
- The Bayer CX Transformation – How Bayer Pharma set up their Voice of the Customer Program
- How Roche uses Voice-of-the-customer (VoC) to learn from HCP’s & patient’s opinions
- How to approach the Ecosystem concept
- Transform the way we engage patients and physicians through a “Digital First” approach
- How do we evolve our GTM models?
- Using a modern Incentive & Compensation strategy to enhance customer experience: a generics perspective
- Provide an HCP with your message whenever and however they want to interact with it
- From upscaling VoC with HCPs to and moving towards patients’ feedback (VoP)
- How Roche co-created it’s new enterprise web experience for scientific exchange with healthcare professionals
Why should companies attend?
Attending the upcoming annual conference, organized NLN provides a unique opportunity to learn from industry experts, thought leaders, and peers in the pharmaceutical sector. The conference will feature keynote speeches, interactive sessions, and panel discussions focusing on various aspects of CX in the industry. Participants will gain valuable insights, best practices, and actionable strategies that can be implemented in their respective organizations to elevate CX efforts. Overall, it is an interactive format that allows for peer-to-peer exchange.
