12th & 13th October 2023, Zürich
Improving customer experience (CX) in the life sciences industry is more important than ever, as organizations strive to deliver better outcomes for patients, healthcare professionals, and partners. Recognizing this need, we launched the Annual CX for Life Science Conference—the first event in Europe dedicated exclusively to CX within the life sciences sector.
Since its inception, our conference has become a leading and highly successful gathering for industry professionals who are passionate about advancing CX. What sets our event apart is our unique closed-door networking concept: a carefully curated environment with no sales pitches or vendor presence, ensuring open, honest, and meaningful discussions among peers.
Over the years, our Annual CX for Life Science Conference has brought together thought leaders, innovators, and decision-makers to share insights, best practices, and real-world strategies for elevating CX across the industry. Each year, we focus on the most pressing topics and emerging trends, providing attendees with actionable ideas and valuable connections.
Below, you can explore the key presentations and highlights from this year’s conference.
Key Points:
- What makes great CX in Life Science?
- The Bayer CX Transformation – How Bayer Pharma set up their Voice of the Customer Program
- How Roche uses Voice-of-the-customer (VoC) to learn from HCP’s & patient’s opinions
- How to approach the Ecosystem concept
- Transform the way we engage patients and physicians through a “Digital First” approach
- How do we evolve our GTM models?
- Using a modern Incentive & Compensation strategy to enhance customer experience: a generics perspective
- Provide an HCP with your message whenever and however they want to interact with it
- From upscaling VoC with HCPs to and moving towards patients’ feedback (VoP)
- How Roche co-created it’s new enterprise web experience for scientific exchange with healthcare professionals